by brackets digital
As we hop nimbly from the architect's plan to the opening season, we are increasingly thinking about how we can engage with our audience. As a theatre without a history, we have the pleasure of seeking out an entirely new audience, including, we hope, some people who will never have been to the theatre before. Dave Hughes has designed a beautiful facade with large panes of glass to attract people in from Clifton Terrace, but we are aware that it may take more than that to draw a diverse and curious crowd. How can we overcome the stigma of theatre as a boring activity for posh people? Are there specific ways to use Twitter and Facebook to encourage people to engage in unimagined ways?