by Brackets Digital
When we first set up the @ParkTheatreLive Twitter account, we had a very informal style of keep people up to date with the building process and the work we were seeing. The style has obviously had to evolve as the team has got bigger, and as the shape of the organisation emerges. We've been talking a lot about the tone of the social media interaction, partly because we want it to be an accurate reflection of Park Theatre not only as a place, but also as a group of people.
We think of ourselves as a working family, replete with our very own mascot, leader and dog (Hazel is all three of these things). When companies come to work in the building, we want them to feel immediately as if they're a part of the family, and to some extent this applies to patrons of the bar and the theatres. We're not a monolithic faceless organisation, and we're proud of that! I'd be interested to hear from anyone who has any suggestions for how we can establish that ethos. In the meantime, we'll experimenting with using our names at the end of tweets!
On a slight tangent, here is a photograph to whet the appetite. Park 90 is now a real space: what would you like us to put in it?