AMBASSADORS

by Jez Bond

Throughout last year we were completely inundated with our planning application and the pre-construction phase. As we approach a start-on-site date we are now able to spend some time on other much needed activities such as fundraising and profile raising, two things which are rather inextricably linked.

I’ve heard of a number of venues which have opened without many people knowing they exist – I have heard this about a year after they have launched. Our aim at The Park is to build as much awareness of the project before we open. This will involve significant PR and marketing in addition to our continued online presence and our efforts to increase community awareness. We are starting to approach a number of individuals to act as ambassadors – people who can use their profile to help promote the theatre and use their experience to advise and guide us.

Yesterday Celia Imrie came to site and was overwhelmed by the scale of the project, remarking that one really had to see the building first hand in order to truly appreciate what it’s all about. She was incredibly enthusiastic and is very keen to be actively involved. Watch this space for more about this and other ambassadors to come…

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